Numbuster - A NEW RECORD
Our Numbuster application is used by approximately 280 thousand users, mainly in Russia and Kazakhstan. But the main thing here is our new record: it determines 30 million phone numbers in the former Soviet Union countries!
Eugene Smirnov, Numbuster Technical Director, presented our project at a major technology conference, BigData Moscow.
WHO’S MAKING THE MOST OF BIG DATA IN RUSSIA?, an article about BigData in English, and an interesting article in Russian, with presentations: BigData Russia. Results of the Conference. Big Data everywhere.
The idea of a double bonus
In fact, we certainly not invented it, but the idea of a double bonus works perfectly, encouraging people to cooperate.
Great motivator for virality.
Invite a friend, get a bonus, not only for yourself. Both participants get a bonus.
A MAGAZINE ARTICLE ABOUT ME
Whatever the appearances, it is always nice when an article about you is published, especially in such a well-known magazine. Hopes and Fears, the Russian branch of the Village, published a long article about the story of my Internet business in Russian and about me, personally. The correspondent gathered the information from the Internet and then interviewed me on Skype. It is interesting that a publication in one magazine attracts other journalists, which results in more publications.
Original paper in Russian:
NN.ru: Как создать главный портал региона и выгодно продать корпорации
English translation (translated by Vadim PHILIPPOV)
How to create the main regional portal and sell it profitably to a corporation
An interview where I was talking about my experience of managing an “old-school” publishing house was published by ROEM.RU in Russia. The interview caused an extensive discussion in the comments right after it was published: some approved of it; some found faults with what I was doing, so there was no agreement in opinion.
The interview (in Russian): How to make 75% of employees in a publishing house redundant and survive?
Как сократить 75% персонала в издательстве и выжить
DISHERO is a nice project, and you are welcome to enjoy it. This is an iOS/Android mobile application for guests of restaurants, so far in San Francisco only. A great team, a beautiful interface based on professional photos of the dishes on the menus. Just install it and have a look.
My role is minimal: I am consulting the team about making a viral application and motivating and stimulating users to share it with their friends. This task is not that simple, childish gamification will not be sufficient here. However, when first gamification methods are implemented, I will write about it immediately. Before they are published, I am not entitled to disclose them.
A FACEBOOK WIDGET
The i2istudy team made a Facebook widget. Now, the users can send invitations to each other using Facebook. We are planning to implement total integration as well, when the users staying at i2istudy.com will “see” the users present on Facebook. So far, the interface is in Russian only, but versions in other languages will appear shortly.
MOTIVATION TO STUDY A SERVICE
An interesting idea borrowed from the Internet universe. Read a brief instruction, answer a couple of questions, and receive a bonus. In my opinion, it is excellent. Users join the game and simultaneously become motivated to gain better understanding of it. We have loyal and well-informed users. In my opinion, this idea is so great that can be applied almost everywhere.
More gamification techniques
Our application, called Numbuster, became very popular in the CIS countries. Rating other people attracts attention. You can click "Like" or "Dislike" for each of your interlocutors, and then see the contact list.
During each incoming call the subscriber ratings are visible.
Would you be interested in evaluating your friends after every call, after each sms? Of course you get a push notification or an email notification.
Try to ignore it and not pay attention to your ratings.
NUMBUSTER IS LAUNCHED!
Ilya Osipov - Entrepreneur, expert on freemium products, author of articles about virality, retention and gamification.